Lubbocks-based International Travel Agent (ITA) is about to take the reins of GTM as its head, the company announced on Monday.
The airline has announced the transition of the agency to GTM from a separate company, which it had bought earlier this year.
The move is effective April 1, 2019, the day the GTM board met to formally approve the deal.
“GTM has been a pioneer in travel agencies for nearly a decade, and its proven track record of service and loyalty to customers speaks for itself,” GTM CEO and President Jim Travaglio said in a statement.
“We are grateful for the partnership we have built over the years and look forward to working with GTM to further our vision and to build the best travel agency for our customers in the industry.”
GTM will remain in the Lubbons market as a separate entity until GTM exits GTM-United Airlines, the airline said.
“Today marks the beginning of a new chapter in the evolution of our company,” Travagni said in the statement.
GTM’s mission, stated in a 2014 ad, is to “make sure you’re getting the best flight, hotel and car rental deals possible when you travel.”
GTB, the United Airlines subsidiary that manages GTM, has said it is looking for a new CEO.
The GTM transition will take place over a few months, and GTB will continue to operate GTM.
“The GTM team and the airline have a strong and growing relationship,” GTB CEO David W. Davis said in an emailed statement.